Boutique advisory · Dubai — Milan — Paris

We build growth. We execute turnarounds.

Fashion · Luxury · Retail · Hospitality · Lifestyle

A global network of senior operators and experts, activated through long-standing relationships across hospitality, fashion, luxury, retail, design and real estate. We take on projects we believe in and deliver results fast — as advisors, and where it makes sense, as equity partners.

Footprint
Europe ⟷ GCC ⟷ APAC
Focus
Fashion · Luxury · Retail · Hospitality · Lifestyle
Mandates
Growth · Turnaround · Equity
Way of Working
Strategy and execution

You don't hire advisors. You hire operators.

Every mandate is led by a partner who has run P&Ls, closed deals, and sat on both sides of the table — and delivered by a global network of senior operators and experts, built on long-standing relationships, not juniors learning on your time. The people who win the mandate deliver it.

25+
Years in strategy
4
Continents of delivery
2
Home markets · EU & GCC
+1
APAC delivery footprint
100%
Board and CEO mandates
What we do

Growth first. Turnaround when it's needed.

We back the projects we believe in and deliver results fast — for boards, owners and investors alike. Everything converges on one methodology.

01
For boards, owners & investors

Growth — Organic & Inorganic

The channel where LIRA was born: growth mandates across lifestyle and future-forward ventures. Market entry between Europe, the Gulf and Asia-Pacific; new-brand and portfolio strategies; acquisitions, disposals and partnerships; capital raising, structured and led directly with investors and funds — and where no single deal is the answer, orchestrated ecosystems of complementary players.

Market entry · EU ⟷ GCC ⟷ APACBrand & portfolio strategyM&ACapital raisingPartnerships & JVsEquity partnerships
02
For boards, owners & investors

Turnaround & Value Recovery

We convert underperformance into a funded, sequenced recovery plan — and stay to lead its execution. Commercial reset, cost and cash levers, brand repositioning and pre-exit value creation, focusing on the moves that change the P&L first. Delivered by operators who have run companies in your sector.

Recovery plansCommercial resetCost & cash leversPre-exit value creationExecution leadership
03
For boards, owners & investors

Board & Governance Roles

When execution needs authority, we take the seat. Board representation, interim leadership and restructuring roles — so the plan has an owner in the room where decisions are made.

Board seats · NEDInterim leadershipRestructuring roles
The bench

Senior operators, not junior consultants.

A global network of senior operators and experts — former chief executives, managing directors and country heads across hospitality, fashion, luxury, retail, design and real estate — activated through long-standing relationships, mandate by mandate, led by LIRA under one governance.

Operator profiles are shared in conversation, matched to the situation at hand.

How we work

One methodology, every mandate.

We carry no bench and sell no hours — for every mandate, the problem defines the team, not our org chart.

Define

The problem sets the bar

Every mandate starts by defining what the situation actually requires — the capabilities, the seniority, the sector depth. That definition dictates who is in the room.

Assemble

The ecosystem provides the team

We select proven operators and specialist firms against those exact requirements — sector operators, diligence teams, local advisors. Hand-picked for the mandate, never staffed by default.

Orchestrate

LIRA leads the delivery

One governance, one accountable partner, one outcome. We orchestrate the work end-to-end — the reach of a large firm with the accountability of a boutique.

The result: senior only. The people in the room are the people doing the work.

Selected mandates

Work that speaks for itself — quietly.

A selection of recent LIRA mandates, described without names. Discretion is part of the service.

Turnaround

Turnaround plan for an iconic Italian luxury fashion house

Recovery strategy for one of Italy's most recognized luxury brands — industrial plan, investor consortium design and negotiated-restructuring strategy.

Turnaround → Exit

Relaunch and strategy execution for an Italian FMCG non-food player — through to its sale

From relaunch plan to execution to a successful disposal.

Organic growth

New-brand market entry for a leading UAE FMCG & pharma group

Identifying and landing new brands across consumer and pharma businesses.

Client identities withheld · References available under NDA
People

A deliberately small partnership.

Every name here works directly on client mandates.

Raffaella Campagnoli

Raffaella Campagnoli

Founding Partner & Managing Director

Raffaella has spent more than twenty-five years advising consumer, retail and luxury businesses across four continents — including nine years as Managing Director of Accenture Strategy for the Middle East & Turkey, where she built the regional strategy practice from the ground up.

She founded LIRA to offer what large firms structurally cannot: senior counsel, delivered personally, at the moments that determine a company's value — recovery, growth, and the sale or acquisition of the business itself. An advisor, board member and investor.

LinkedIn
Matteo De Rosa

Matteo De Rosa

Founding Partner

Matteo has spent more than twenty years building and restructuring fashion and luxury businesses across Europe, Asia, Australia and North America — as CEO of LVMH Métiers d'Art, as President of Dries Van Noten (PUIG Group), and as Managing Director and board member at Kennedy Luxury Group and Ports Group.

A founder himself — he built, scaled and sold his own luxury brand — he brings operator-level command of the full value chain, from sourcing to customer, to LIRA's turnaround and growth mandates.

LinkedIn
Ali Hamdan

Ali Hamdan

Partner

Ali has spent his career at the intersection of governance, risk and leadership — guiding boards and executive teams across the Middle East, Africa, Asia and Europe through complex regulatory environments, transformations and periods of uncertainty.

A non-executive director and adviser with deep experience in risk, assurance, compliance and ESG, he brings to LIRA's mandates the discipline of governance and the conviction that strategy without integrity falls short. Fluent in Arabic, English and French.

Michael Sten

Michael Sten

Partner

Michael brings more than fifteen years leading strategy, transformation and operations for retail and consumer businesses across Europe, Asia-Pacific and Australia — including senior roles at KPMG and within the Kmart Group, and most recently as interim transformation director restoring performance at an independent luxury jewellery maison in Milan.

He partners with founders and boards to turn strategic ambition into disciplined, executable change.

Paolo Lo Monaco

Paolo Lo Monaco

Partner

Paolo is a Group CFO and retail transformation executive with almost thirty years leading finance, treasury and capital allocation across Europe and the GCC — including CFO roles at Chalhoub Group, Al Khayyat Investments and Legend Holding Group, and as Acting COO across finance, procurement and supply chain.

A Chartered Global Management Accountant, he brings disciplined financial rigour to LIRA's turnaround and capital-raising mandates.

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Insights

The Walk with Raffa

Notes on retail, luxury and deal-making across Europe, the Gulf and Asia-Pacific — a regular column, plus selected talks and publications.

The Walk With Raffa

Vision Reimagined — See More, Be More

In conversation with Andrea Fornari, Head of GCC Export at EssilorLuxottica.

Read on Entrepreneur ME
The Walk With Raffa

MDLBEAST is Roaring Saudi's Cultural Storm

In conversation with Ramadan Alharatani, CEO of MDLBEAST.

Read on Entrepreneur ME
The Walk With Raffa

The Sacred Essence of ZamZam Jewels

In conversation with Mehdi Draoui, founder and CEO of ZamZam Jewels.

Read on Entrepreneur ME

Full column archive on Entrepreneur ME

Contact

The right conversations start early.

Whether you are a fund facing underperformance in a portfolio company, or a board planning its next move — talk to us before the decision is made, not after.

Dubai — Milan — Paris